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| Earlier this month, SUITE NY welcomed Kevin Seitz and Rob van Wyen, founders of Seitz, for an evening exploring the relationship between Swiss culture, craftsmanship, and contemporary furniture design. Moderated by Tanja Hwang, Curator in MoMA's Department of Architecture and Design, the conversation offered a closer look at the ideas and traditions behind the brand. With the support of the Consulate General of Switzerland in New York, and in the presence of Swiss Ambassador Félix Baumann, the evening brought together members of New York's design community to meet the makers and experience the Seitz collection firsthand. |
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| MADE IN SWITZERLAND |
| Kevin Seitz and Rob van Wyen |
For Seitz, Switzerland is more than a point of origin. It is integral to the way the brand works. While the studio is based in Brooklyn, its furniture is produced in Switzerland, within a remarkably small geographic radius. This close network of workshops and skilled makers allows the people involved in each piece to work in close proximity, sharing knowledge and maintaining a direct connection to the process. It's an approach that places value on relationships as much as the finished object, drawing on a culture where specialized skills are developed, refined, and passed between generations.
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| THE PEOPLE BEHIND THE PIECES |
| Teruhiro Yanagihara |
| Kevin Seitz and Rob van Wyen bring a shared appreciation for the relationship between maker and design. Their approach draws from Switzerland's rich craft traditions, not as something to simply preserve, but as a foundation for creating furniture that speaks to contemporary life. The conversation at SUITE NY offered a glimpse into how those influences shape their decisions, from the materials they work with to the makers they collaborate with. It is this connection between design, place, and process that gives the Seitz collection its particular character. |
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| SWISS CRAFT: CONTEMPORARY EXPRESSION |
| Børge Mogensen |
| Across the collection, a restrained design language allows the quality of the materials and construction to take center stage. The substantial timber forms of the Appenzeller Dining Table, the sculptural structure of the Helm seating, and the distinctive geometry of the Limmat tables each offer a different expression of the Seitz approach. There is a quiet confidence to these designs. Their forms are purposeful, their proportions carefully considered, and their construction intended for years of use. The distinction lies not in excess, but in the thought invested in every element. |
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| THE ART OF THE DETAIL |
| Romani Saccani Architetti Associati |
| Some of the most telling details in the Seitz collection are also among its smallest. Solid brass ornaments from Appenzell, carefully resolved hardware, and precisely executed joinery bring another dimension to the designs. These elements are not simply decorative additions. They connect the pieces to a tradition of Swiss metalwork and woodworking, while giving each design a distinct sense of finish. It's an approach in which every component has a purpose, and even the smallest decisions contribute to the character and quality of the finished piece. |
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| SEITZ COLLECTION AT SUITE NY |
| Ferm Living |
| Presented together in the SUITE NY showroom, the collection revealed a cohesive approach across dining, living, and occasional furniture. From the Appenzeller Dining Table and Sideboard to the Chalet Bench, Helm seating, and Limmat tables, each piece brings its own character while sharing a common appreciation for material, craftsmanship, and considered design. We're pleased to welcome Seitz to the SUITE NY collection and invite you to experience the furniture firsthand at our Park Avenue showroom. |
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